The internet has become one of the most active arenas in marketing and advertising. The internet enables companies to reach millions of potential customers at any time of the day at practically any place. However, the fact that business transactions are carried out online allows some unscrupulous people to hide behind their online persona; making the average internet business newbie susceptible to problems regarding information loss (including credit card information), identity theft and overstated product and service offers.

To help customers identify 'better' and legitimate businesses, the internet better business bureau came up with the Code of online business practices. For the consumer, an IBBB seal means that the company whose product or service they are contemplating of buying is trustworthy. Well, if a company is a non-BBB member, it doesn't necessarily mean that it is involved in rather shady activities. Another point to note; a BBB seal is a vote of confidence b... [more]

Better Business Bureau







The Better Business Bureau (BBB) was founded in 1912 and now has branches serving consumers throughout all the USA and Canada. The BBB was set up to help consumers to identify "better businesses". The BBB offers a means of settling disputes between consumers and businesses quickly through arbitration. The BBB also works to improve the relationship between consumers and businesses through consumer education and a system of voluntary self regulation on the part of business owners.







The Scam







You will probably be wondering how an institution famous for consumer protection, like the BBB comes to be involved in an Internet scam. To be clear, the BBB is not a willing participant in a scam, it is a victim of a scam that also affects other reputable organisations such as the International Council Of Online Pro... [more]

Social responsibility, in the context of business, is an ethical theory that the business has a responsibility to society beyond the traditional boundaries of the business itself. It is good business to be socially responsible. Not so much for business but for all of those involved.

The merits of the economic and the socioeconomic models have been debated for years by business owners, managers, customers, and government officials. Each side seems to have four major arguments to reinforce its viewpoint. Proponents of the socioeconomic model maintain that a business must be more than simply seek profits to support their position.

Oil, gas and mining companies were amongst the first to seriously consider these issues within their business strategies, but it has taken a fast track beyond strategies. Many more industry related companies are jumping onto the bandwagon in Socially responsible investment and business management.

There are many CSR init... [more]